1. Information We Collect

• Personal information such as name, age, gender, contact details, and address
• Medical information including medical history, consultation details, treatment records, prescriptions, and clinical photographs
• Appointment and booking details (in-clinic and video consultations)
• Payment-related information (transaction references only; we do not store card or bank details)
• Technical information such as IP address, device type, browser, and usage data when accessing our website

2. How We Use Your Information

• To schedule and manage appointments and consultations
• To provide dermatological and aesthetic medical services
• To process online payments through secure third-party payment gateways
• To maintain medical records and comply with legal obligations
• To improve our services, website functionality, and user experience

3. Online Video Consultations

• Video consultations are conducted through secure platforms
• Consultation data and prescriptions are stored securely as part of your medical record
• Patients are advised to attend video consultations from a private and secure environment
• Skin O Art is not responsible for privacy breaches caused by patient-side devices or networks

4. Payment Security

• All online payments are processed through secure, PCI-DSS–compliant third-party payment gateways
• Skin O Art does not store or have access to your credit/debit card, UPI, or banking details
• Transaction confirmations and references may be retained for accounting and legal purposes

5. Data Sharing & Disclosure

• Your personal and medical information is not sold, rented, or shared with third parties for marketing purposes
• Information may be shared with medical staff involved in your care
• Information may be disclosed if required by law, court order, or government authority

6. Photographs & Media Consent

• Clinical photographs may be taken for diagnosis and documentation
• Images may be used for academic or promotional purposes only with explicit written consent
• Identifying information will be removed wherever possible

7. Data Retention & Security

• Patient records are stored securely in physical and digital formats
• Access to patient data is restricted to authorized personnel only
• Data is retained only for the duration required by applicable medical and legal regulations

8. Cookies & Website Usage

Our website may use cookies to enhance user experience and analyze traffic. Cookies do not collect personally identifiable medical information. You may disable cookies in your browser settings if you prefer.

9. Your Rights

• To access and review your personal information
• To request correction of inaccurate data
• To withdraw consent for non-essential data usage, subject to legal and medical record requirements

10. Third-Party Links

• Our website may contain links to third-party websites. Skin O Art is not responsible for the privacy practices or content of external sites.

11. Changes to This Privacy Policy

• Skin O Art reserves the right to update or modify this Privacy Policy at any time. Updated versions will be published on our website.

12. Contact Information

• Skin O Art
  Dermatology & Aesthetic Care by Dr. Boby Krishna
  Thiruvananthapuram, Kerala

By using our website, booking an appointment, or availing our services, you acknowledge that you have read and understood this Privacy Policy.